Outdoorsy is an RV rental startup based in Austin. They hired me to rebrand the company and improve day-to-day lifecycle marketing performance with refreshed creative.

By repositioning the brand as an alternative to hotel and air travel—and a more immersive way to see the world and disconnect in nature—we improved email opens by over 20%, increased overall booking requests by 20%, and realized a 92% lift in conversions for anyone who clicked on our emails. Plus, it was a ridiculously fun team to work with.

Art Direction: Zack Lewis