Small changes to your diet can have a big impact on your overall health. This is an award-winning brand & campaign we created for the state of California to celebrate (and encourage) those small victories in the name of health.

The campaign concept wasn’t mine, but the above strategy was. I also wrote these scripts and came up with the idea to create a healthy victories “playbook” that playfully brings easy recipes and reminders to grocery stores, branded events, and digital platforms where users can download them free of charge.